The cosmetics sector has been weakened by
an unfavourable environment
Rising inflation
has made consumers buy less and less
Shops abandoned
as online sales threaten physical channels
High seasonality
rush periods that require rapid recruitment and training
To overcome this, brands need to focus on the in-store experience, and unite their teams around this objective.
Beedeez is the right platform for those challenges
A back-office to craft and animate training
- Add your employees, from sales staff to team managers
- Create training content (or implement existing content),
- Create certification courses to ensure that everyone has mastered the skills,
- Monitor training performance thanks to the comprehensive statistics section.
Formats designed to get to grips with the brand ecosystem
- Short, varied and interactive learning sessions between handling 2 customers,
- All training content accessible on all devices, including tablets shared in-store,
- Features to help you learn all the day-to-day skills you need, with and from others,
- All on an interface tailored to the learner experience!
Opportunities for your teams to develop their skills and progress
- A privileged communication channel between the field and head office,
- A powerful tool for gathering feedback and adapting training to real needs in the field,
- Centralised, up-to-date knowledge to help everyone develop,
- And at the end of the day, a relevant tool for your employer brand!
Two complementary formats for on-the-job learning
Theoretical knowledge
Share top-down content: brand history, product composition, different skin types, etc.
Field knowledge
Your teams can pass on specific skills and advice that will be consulted by their colleagues.
The stages involved in digitising training
in the cosmetics industry
Create your content
Our project teams help you to create your training content, either from scratch or by implementing existing materials.
Create groups of learners
Add your teams to dedicated groups in the back office to distribute content relevant to their tasks.
Share the right content at the right time
Set up your training track in a logical way, so that your employees receive the right content at the right time, from the moment they arrive until they take up their post.
Repeat and automate!
Your training is ready, centralised, standardised and ready to be reused with your new recruits!
Immediate benefits
Save time
Knowledge retention
Standardised knowledge
Involved teams
How Bleu Libellule turned its teams into business experts
Our platform features regular videos from the CEOs, announcements of new shop openings, the arrival of new employees, new training capsules, but above all: the exchange of tips and sales advice in a continuous flow.
The most important thing? We are nurturing our team spirit!"