Cosmetics

Turn your field staff into ambassadors for your brand

Training your teams to enhance the in-store customer experience

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HeroCosméENG

The cosmetics sector has been weakened by
an unfavourable environment

Rising inflation

has made consumers buy less and less

Shops abandoned

as online sales threaten physical channels

High seasonality

rush periods that require rapid recruitment and training


To overcome this, brands need to focus on the in-store experience, and unite their teams around this objective.

Beedeez is the right platform for those challenges

A back-office to craft and animate training

  • Add your employees, from sales staff to team managers
  • Create training content (or implement existing content),
  • Create certification courses to ensure that everyone has mastered the skills,
  • Monitor training performance thanks to the comprehensive statistics section.
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Cosmé 5
Cosmé 6

Formats designed to get to grips with the brand ecosystem

  • Short, varied and interactive learning sessions between handling 2 customers,
  • All training content accessible on all devices, including tablets shared in-store,
  • Features to help you learn all the day-to-day skills you need, with and from others,
  • All on an interface tailored to the learner experience!
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Opportunities for your teams to develop their skills and progress

  • A privileged communication channel between the field and head office,
  • A powerful tool for gathering feedback and adapting training to real needs in the field,
  • Centralised, up-to-date knowledge to help everyone develop,
  • And at the end of the day, a relevant tool for your employer brand!
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Cosmé 7

Two complementary formats for on-the-job learning

CapsCosméENG

Theoretical knowledge

Share top-down content: brand history, product composition, different skin types, etc.

TipsCosméENG

Field knowledge

Your teams can pass on specific skills and advice that will be consulted by their colleagues.

The stages involved in digitising training
in the cosmetics industry

Number 14

Create your content

Our project teams help you to create your training content, either from scratch or by implementing existing materials.

Number 20

Create groups of learners

Add your teams to dedicated groups in the back office to distribute content relevant to their tasks.

Number 16

Share the right content at the right time

Set up your training track in a logical way, so that your employees receive the right content at the right time, from the moment they arrive until they take up their post.

Number 18

Repeat and automate!

Your training is ready, centralised, standardised and ready to be reused with your new recruits!

Immediate benefits

How Bleu Libellule turned its teams into business experts